Brief:
Develop a VIP Experience for Cirque du Soleil's Beatles LOVE show in Las Vegas.

Concept:
Located in the MGM Grand hotel's Revolution Lounge, the Beatles LOVE VIP Experience draws on the spirit of the 1960s and offers guests a fun, immersive and interactive pre-show experience. This included a wide range of unique offers such as specialized film content, signature cocktails, interactive tables and psychedelic décor. We also developed memorable products guests could take home, such as branded coasters and an exclusive recipe book. The whole experience is communicated through a website.

Result:
The VIP experience has been development and Cirque du Soleil is so excited about the potential of this project that they plan to create VIP experiences for some of their other shows.