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McConnell Foundation
Innoweave

 

Brief:
Develop a brand position, visual identity and collaterals for a new nationwide initiative aimed at the community-oriented sector.

Concept:
Innoweave is a new initiative that operates an open and evolving educational platform for community organizations and social enterprises in Canada. In a first step, we worked to define the Innoweave brand from a strategic point of view, involving the key stakeholders in a series of workshop sessions. A comprehensive brand guide, based on the outcome of the workshop sessions, was the result and marked the end of the first stage. In a second step, the visual identity and collaterals were developed. The combination of fun and friendly colours with tech-inspired shapes reflects on the two key aspects of the initiative: its open and approachable nature and its improvement of strategic procedures of the project. Innoweave brings various players from different backgrounds together to solve a problem and create something new.

Result:
The client is applying the brand strategy and uses the material we developed for every touch point along the experience path.

"My organization wanted to create a unique branding for our initiative that would set us apart, and [Brauweiler] guided us through some important steps to achieve this. Starting from developing an identity for our initiative, as well as producing a logo, signage, and video lead-in, Brauweiler brought us to a point where we were able to create a significant media impact with our communications."
Kevin Chin,
PhD Knowledge and Evaluation Officer,
The J.W. McConnell Family Foundation

   
 
 

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